Napier is located on the East Coast of the North Island in New Zealand, in the Hawkes Bay region. The landscapes of Hawke's Bay begin with the high, forested Ruahine and Kawkeka Ranges. From the mountains the land sweeps down towards the coast, flattening out to become the Heretaunga Plains. A number of wide rivers, excellent for fishing, run swiftly to meet the blue Pacific Ocean and glorious beaches which stretch from Mahia in the north to Porangahau in the south. 

Napier inner city is one of the country's most exciting city centers to explore. The layout is compact giving it very close proximity to the sea and the picturesque seafront walkway. The palm tree lined boulevards and strip malls are home to an inviting mix of stylish and artistic specialty boutiques sprinkled amongst national chain stores. Many of the shops are locally owned and operated and the products on offer are often not found in other centers. The city is also recognized for its appealing, vibrant alfresco café scene. Savor the aroma and taste of freshly ground coffee beans while admiring the internationally renowned and impressive Art Deco architecture on surrounding buildings. Attractions include the National Aquarium of New Zealand, Marine Land of New Zealand, The Ocean Spa, putt-putt golf, art deco walks, and more.